Ariel was born in Argentina and started his career working for major  advertising agencies  in his country such us Wuderman Cato Johnson, Contrapunto y Young & Rubicam. Due to his restless spirit Ariel started working in televisión as a producer for Canal 13, Canal 9 and Canal de la Mujer.

Later in 1999 Ariel started working for Turner where he became the Creative Director of TNT, winning prestigious awards such us Promax, Promax Latin America, The New York Festivals y El Ojo de Ibero-America